Tuesday, November 07, 2006

Gaming the Search Engine, in a Political Season -- NY Times

Interesting article pointing to the future of misinformation

Gaming the Search Engine, in a Political Season
Published: November 6, 2006
A GOOGLE bomb — which some Web gurus have suggested is perhaps better called a link bomb, in that it affects most search engines — has typically been thought of as something between a prank and a form of protest. The idea is to select a certain search term or phrase (“borrowed time,” for example), and then try to force a certain Web site (say, the Pentagon’s official Donald H. Rumsfeld profile) to appear at or near the top of a search engine’s results whenever that term is queried.....

ooo[clip]ooo ooo[computers]ooo ooo[search]ooo