Levy's In the Plex is a very entertaining book about the development of Google as a company, a lot of the personalities within the firm and some of the technology behind it. It is a very good read and taught me a lot about one of the most successful companies in the world. I found the little anecdotes about how people search particularly interesting -- i.e. how Google studies how people substitute words in searches (e.g. using the word puppy as opposed to dog or finding a recipe by putting in the ingredients). The book really underscored the importance of ad words for Google’s business model and had a pleasant discussion about the initial public offering and the very different philosophies of Google from Wall Street. I would highly recommend this book.
http://www.amazon.com/Plex-Google-Thinks-Works-Shapes/dp/1416596585
In The Plex: How Google Thinks, Works, and Shapes Our Lives
Steven Levy
My tag: inplex0mg
