As described by Mr. Wilson, advancements in wearable sensors will be a boon to professional athletes such as the Buffalo Bills. Machine to machine (M2M) communication within these sensor networks will provide actionable real-time data that can be used by athletes, their trainers and their coaches to create better, safer and healthier playing conditions. However, we envision even further integration: with the precipitously decreasing costs of high-throughput molecular diagnostics, physiological measurements --as captured by these sensors, may soon be combined with metabolic or genomic data to provide athletes with even more information. Perhaps even relating a particular genomic variant, or the activity of a set of genes, to the athlete’s current training. Consumers will also benefit. The concomitant growth of the wearable sensor and the personal genomics industries could culminate in real-time "personal functional genomics" that will feed into the rapidly emerging quantifiable self market.
Dov Greenbaum & Mark Gerstein
Unpublished letter in response to:
H. James Wilson's "Wearable Gadgets Transform How Companies Do Business," WSJ, Oct. 20, 2013